Grocery Worldwide

Grocery Worldwide Brand Identity · Creative Direction · Campaign · Collaboration

Grocery Worldwide was a cult streetwear label founded in Cebu, Philippines in 2018 — built entirely as a one-man operation. Every element of the brand was conceived, designed, and produced by Chad Manzo: visual identity, graphic language, lookbooks, campaign direction, and product design. The brand ran for one year before being wound down when Manzo relocated overseas.

Rooted in anti-war sentiment and the philosophy of individuation, Grocery rejected the aspirational posturing typical of the streetwear scene. The aesthetic was direct, uncompromising, and deliberately grounded — whatever is necessary will always make sense.

Press

Featured in Purveyr, the Philippines' leading streetwear and culture publication, alongside coverage from local news outlets — recognising Grocery as a significant voice in Cebu's emerging design and streetwear community.

Scope of work: Brand identity · Graphic design · Art direction · Campaign direction · Lookbook production · Collaboration design · Video production · Retail partnership

Quickstrike collaboration with Davao's seminal, REVERE.

Signature Release

The 001 Cap became the brand's defining product — a recurring drop that developed a loyal following and established Grocery's visual language in the local scene. Stocked at Strap Cebu, one of the region's most respected streetwear retailers.

Collaborations

Despite its short run, Grocery secured two significant collaborative releases within the Philippine streetwear underground. The first was a quickstrike drop with Davao's seminal label Revere — a cross-island collaboration at a time when regional streetwear communities rarely intersected. The second was a three-way release with Revere and Progress PH — an unprecedented multi-brand collaboration in the local scene, bringing three distinct identities under a unified visual framework. All art direction and design by Manzo.

Fridays @ 92

A short video campaign produced entirely in-house, documenting the culture around the brand's community events. Concept, direction, and production by Manzo.