TUF Barbershop Logo Design

Logo design only

TUF Barbershop (short for The Urban Fade) is a grooming studio rooted in Cebu’s street culture, blending traditional barbering with modern craft. Founded in 2015, it redefined the local barbershop experience by merging sharp technical fades with a lifestyle-driven atmosphere.

Known for its distinct interiors—dark, minimalist, and quietly confident—TUF created a space where style and comfort converge. More than just a place to get a cut, it became a cultural hub: part barbershop, part retail space, part community hangout. The shop offered curated streetwear, local grooming products, and a considered experience designed for the modern man. As of current, TUF boasts a whopping 33 branches all across the Philippines.

TUF earned multiple accolades, including Best of Cebu honours for a straight 4 years, and built a loyal following for its consistency, quality, and attitude. Its presence helped shape a new standard for barbershops in the region—one that values detail, atmosphere, and cultural relevance in equal measure.

A play on the phrase "cut above the rest". In 2015, the barbering/grooming space was pretty much non-existent in Cebu - but has already gained traction in Manila. Most of these services felt like antiquity (as rooted in barbering culture), but TUF embraced modernity and being contemporary - hence the choice to keep the logo as clean and as precise as the haircuts they do.

The logo has a "stack" system, closely mimicking the 3 parts of a standard fade haircut (fade line, fade length, and taper). Colour swatches were limited to three colours - with the idea that the interior design for each branch would take the center stage while the logo could seamlessly blend in, without standing out as if it was out of place.

TL: Mural by DaotART; LR: Ceiling piece by Archie Geotina

Photos courtesy of TUF Barbershop.