Little Engine Coworking Space Identity

Little Engine is a new player in the co-working space arena in Cebu City. The client brief was very specific in that they only wanted an eagle illustration to represent their new company. Further meetings down the road, they had plans to diversify the brand into merch and other marketing-related initiatives so it was imperative that their logo should be versatile enough to be applied in many potentials channels.

Logo idea: Show a bit of the engine within the form of a Philippine Eagle head. Colours are taken from the Philippine's national flag.

A pair of supplementary elements were created to support the logo. The Philippine Eagle illustration was meant for the use on big spaces like billboards or tarpaulins. The pattern itself is derived from two interconnecting Little Engine logos, referencing the nature of the business as a point of convergence, community, and a place to connect with other "eagles".

Visual elements in-situ