Stubbins
Stubbins: Character Design & Production Logo · Character design · Production guidelines · Tech packing · Style guide
The Stubbins is a line of officially licensed plush figures reimagining iconic video game characters in compact, collectible form — featuring franchises including Monster Hunter, Persona 5, Street Fighter, and Overwatch. The products were covered by IGN and developed a dedicated following among collectors worldwide.
The role involved leading design direction across multiple characters in the series: translating detailed, complex 3D game models into simplified plush forms without losing their identity or emotional resonance. The challenge was equal parts creative and technical — capturing character essence within strict manufacturing constraints while maintaining consistency across the full product line.
From initial body shape and character breakdown, through turnarounds, expression studies, embroidery guides, and material specs, the process demanded precision, a deep empathy for the fanbase, and an exacting eye for form. The output included a comprehensive style guide and tech packs to ensure design intent survived the transition from screen to physical production.
The result is a collection that feels both collectible and personal — made for players who want to bring a piece of their game worlds into the real one.
Scope of work: Logo · Base body shape design · Character breakdown & translation · Production guidelines · Tech packing · Style guide
Video Features from IGN:
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