Beatstar : Marketing & Social Media

Art direction, resource management (both stakeholders and external partners), production process, and project planning.

Beatstar is a mobile rhythm game that transforms today’s music into an interactive, tactile experience. Players tap, swipe, and hold in sync with chart-topping tracks, turning familiar songs into personal performances layered with challenge and flow. Its sleek interface and precisely crafted note patterns bring a sense of polish that resonates with both casual players and high-score chasers alike.

Since launch, Beatstar has reached millions globally, earning critical acclaim for reimagining the rhythm game on mobile. It won Game of the Year at the Pocket Gamer Mobile Games Awards 2022 and Best Arcade Game at the TIGA Awards 2022, and was recognized as an Apple Editors' Choice and Google’s Players’ Choice.

With this reputation, Beatstar needed a strong and consistent "look and feel" throughout all its media channels and formats, including but not limited to: social media, apple and google app stores, in-app events, artist collaborations, and everything else player-facing wise. An average of 120-200 assets were generated each month depending on the cadence of events and artist collabs that were pre-planned months ahead of release date.

A multitude of sizes for every marketing initiative

Photoshop template arranged and color labeled, for convenience and quick turnaround, shared by the internal team and our external production partner, Whitebrick Studio (Cebu, Philippines).

Editorial system:

Leveraging the thematic circle shape, interpolating with a magazine look (tactile and resonates with "touch your music")